Who rules America ?

Who Rules America?

The Alien Grip on Our News and Entertainment
Media Must Be Broken

By the Research Staff of National Vanguard Books
P.O. Box 330 · Hillsboro · West Virginia 24946 · USA

THERE IS NO GREATER POWER in the world today than
that wielded by the manipulators of public opinion in
America. No king or pope of old, no conquering general or high
priest ever disposed of a power even remotely approaching
that of the few dozen men who control America's mass media
of news and entertainment.


Their power is not distant and impersonal; it reaches into
every home in America, and it works its will during nearly
every waking hour. It is the power that shapes and molds
the mind of virtually every citizen, young or old, rich or poor,
simple or sophisticated.


The mass media form for us our image of the world and then
tell us what to think about that image. Essentially everything
we know—or think we know—about events outside our own
neighborhood or circle of acquaintances comes to us via our
daily newspaper, our weekly news magazine, our radio,
or our television.


It is not just the heavy-handed suppression of certain news
stories from our newspapers or the blatant propagandizing of
history-distorting TV "docudramas" that characterizes the
opinion-manipulating techniques of the media masters. They
exercise both subtlety and thoroughness in their management
of the news and the entertainment that they present to us.


For example, the way in which the news is covered: which items
are emphasized and which are played down; the reporter's choice
of words, tone of voice, and facial expressions; the wording of
headlines; the choice of illustrations—all of these things
subliminally and yet profoundly affect the way in which
we interpret what we see or hear.


On top of this, of course, the columnists and editors remove
any remaining doubt from our minds as to just what we are
to think about it all. Employing carefully developed psychological
techniques, they guide our thought and opinion so that we can
be in tune with the "in" crowd, the "beautiful people," the
"smart money." They let us know exactly what our attitudes
should be toward various types of people and behavior by
placing those people or that behavior in the context of a TV
drama or situation comedy and having the other TV characters
react in the Politically Correct way.

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