Why Americans Will
Believe Almost Anything
By Tim O'Shea
10-30-7
10-30-7
- Aldous Huxley's inspired 1954 essay detailed the vivid,
- mind-expanding, multisensory insights of his mescaline
- adventures. By altering his brain chemistry with natural
- psychotropics, Huxley tapped into a rich and fluid world
- of shimmering, indescribable beauty and power. With
- his neurosensory input thus triggered, Huxley was able
- to enter that parallel universe described by every mystic
- and space captain in recorded history. Whether by
- hallucination or epiphany, Huxley sought to remove all
- bonds, all controls, all filters, all cultural conditioning
- from his perceptions and to confront Nature or the World
- or Reality first-hand - in its unpasteurized, unedited,
- unretouched infinite rawness.
-
- Those bonds are much harder to break today, half a century
- later. We are the most conditioned, programmed beings the
- world has ever known. Not only are our thoughts and attitudes
- continually being shaped and molded; our very awareness of
- the whole design seems like it is being subtly and inexorably
- erased. The doors of our perception are carefully and precisely
- regulated. Who cares, right?
-
- It is an exhausting and endless task to keep explaining to
- people how most issues of conventional wisdom are
- scientifically implanted in the public consciousness by
- a thousand media clips per day. In an effort to save time,
- I would like to provide just a little background on the handling
- of information in this country. Once the basic principles are
- illustrated about how our current system of media control
- arose historically, the reader might be more apt to question
- any given story in today's news.
-
- If everybody believes something, it's probably wrong.
- We call that
-
- CONVENTIONAL WISDOM
-
- In America, conventional wisdom that has mass acceptance
- is usually contrived: somebody paid for it. Examples:
-
- Pharmaceuticals restore health
- Vaccination brings immunity
- The cure for cancer is just around the corner
- Menopause is a disease condition
- When a child is sick, he needs immediate antibiotics
- When a child has a fever he needs Tylenol
- Hospitals are safe and clean.
- America has the best health care in the world.
- Americans have the best health in the world.
- Milk is a good source of calcium.
- You never outgrow your need for milk.
- Vitamin C is ascorbic acid.
- Aspirin prevents heart attacks.
- Heart drugs improve the heart.
- Back and neck pain are the only reasons for
- spinal adjustment.
- No child can get into school without being vaccinated.
- The FDA thoroughly tests all drugs before they go
- on the market.
- Pregnancy is a serious medical condition
- Infancy is a serious medical condition
- Chemotherapy and radiation are effective cures
- for cancer
- When your child is diagnosed with an ear infection,
- antibiotics should be given immediately 'just in case'
- Ear tubes are for the good of the child.
- Estrogen drugs prevent osteoporosis after menopause.
- Pediatricians are the most highly trained of all
- medical specialists.
- The purpose of the health care industry is health.
- HIV is the cause of AIDS.
- AZT is the cure.
- Without vaccines, infectious diseases will return
- Fluoride in the city water protects your teeth
- Flu shots prevent the flu.
- Vaccines are thoroughly tested before being
- placed on the Mandated Schedule.
- Doctors are certain that the benefits of vaccines far
- outweigh any possible risks.
- There is a terrorist threat in the US.
- There is a bioterrorist threat in the US.
- The NASDAQ is a natural market controlled by
- supply and demand.
- Chronic pain is a natural consequence of aging.
- Soy is your healthiest source of protein.
- Insulin shots cure diabetes.
- After we take out your gall bladder you can eat
- anything you want
- Allergy medicine will cure allergies.
- An airliner can be flown with professional precision by
- a group of crazed amateurs into a 100-story building
- and can cause that building to collapse on its own
- footprint. Twice.
- The Iraqis blew up the World Trade Center.
-
- This is a list of illusions, that have cost billions to conjure
- up. Did you ever wonder why most people in this country
- generally accept most of the above statements?
-
-
- PROGRAMMING THE VIEWER
-
-
- Even the most undiscriminating viewer may suspect that
- TV newsreaders and news articles are not telling us the
- whole story. The slightly more lucid may have begun to
- glimpse the calculated intent of standard news content
- and are wondering about the reliability and accuracy of
- the way events are presented. For the very few who take
- time to research beneath the surface of the daily
- programming and who are still capable of independent
- thought, a somewhat darker picture begins to
- emerge. These may perceive bits of evidence of the
- profoundly technical science behind much of what is
- served up in mass media.
-
- Events taking place in today's world are enormously
- complex. An impossibly convoluted tangle of
- interrelated and unrelated occurrences happens
- simultaneously, often in dynamic conflict. To even
- acknowledge this complexity contradicts a
- fundamental axiom of media science: Keep It Simple.
-
-
- In real life, events don't take place in black and
- white, but in a thousand shades of grey. Just
- discovering the actual facts and events as they
- transpire is difficult enough. The river is different
- each time we step into it. By the time a reasonable
- understanding of an event has been apprehended,
- new events have already made that interpretation
- obsolete. And this is not even adding historical,
- social, or political elements into the mix, which
- are necessary for interpretation of events. Popular
- media gives up long before this level of analysis.
-
- Media stories cover only the tiniest fraction of
- actual events, but stupidly claim to be summarizing
- "all the news."
-
- The final goal of media is to create a following of
- docile, unquestioning consumers. To that end, three
- primary tools have historically been employed:
-
-
-
- deceit
- dissimulation
- distraction
-
-
- Over time, the sophistication of these tools of
- propaganda has evolved to a very structured science,
- taking its cues in an unbroken line from principles
- laid down by the Father of Spin himself, Edward L
- Bernays, over a century ago, as we will see.
-
- Let's look at each tool very briefly:
-
-
- DECEIT
-
-
- Deliberate misrepresentation of fact has always been
- the privilege of the directors of mass media. Their
- agents - the PR industry - cannot afford random
- objective journalism interpreting events as they
- actually take place. This would be much too
- confusing for the average consumer, who has
- been spoonfed his opinions since the day he was
- born. No, we can't have that. In all the confusion
- the viewer might get the idea that he is supposed
- to make up his own mind about the significance
- of some event or other. The end product of good
- media is single-mindedness. Confusion and
- individual interpretation of events do not foster
- the homogenized, one-dimensional
- lemming outlook.
-
- For this reason, events must have a spin put on
- them - an interpretation, a frame of
- reference. Subtleties are omitted; all that is
- presented is the bottom line. The minute that
- decision is made - what spin to put on a story -
- we have left the world of reporting and entered
- the world of propaganda. By definition, propaganda
- replaces faithful reporting with deceitful reporting.
-
- Here's an obvious example: the absurd and
- unremitting allegations of Saddam's weapons
- of mass destruction as a rationale for the invasion
- of Iraq. Of course none were ever found, but that
- is irrelevant. We weren't really looking for any
- weapons - but the deceit served its purpose -
- get us in there. Later the ruse can be abandoned
- and forgotten; its usefulness is over. And nobody
- will notice. Characterization of Saddam as a
- murderous tyrant was decided to be an
- insufficient excuse for invading a sovereign
- nation. After all, there are literally dozens of
- murderous tyrants the world over, going their
- merry ways. We can't be expected to police
- all of them.
-
- So it was decided that the murderous tyrant
- thing, though good, was not enough. To whip
- a sleeping people into war consciousness has
- historically involved one additional prerequisite:
- threat. Saddam must therefore be not only a baby-
- killing maniac; he must be a threat to the rest of
- the world, especially America. Why? Because he
- has weapons of mass destruction. For almost two
- years, this myth was assiduously programmed into
- the lowest common denominator of awareness
- which Americans substitute for consciousness. Even
- though the myth has now been openly dismissed
- by the Regime itself, the majority of us still believe it.
-
- Hitler used the exact same tack with the Czechs and
- Poles at the beginning of his rampage. These peaceful
- peoples were not portrayed as an easy mark for the
- German war machine - no, they were a threat to the
- Fatherland itself. Just like Albania in the Dustin
- Hoffman movie. And threats must be removed
- by all available force.
-
- With Iraq, the fact that UN inspectors never came
- up with any of these dread weapons before
- Saddam was captured - this fact was never mentioned
- again. That one phrase - WMD WMD WMD -
- repeated ad nauseam month after month had served
- its purpose - whip the people into war mode. It
- didn't have to be true; it just had to work. A
- staggering indicator of how low the general
- awareness had sunk is that this mantra
- continued to be used as our license to invade
- Iraq long after our initial assault. If Saddam had
- any such weapons, probably a good time to trot
- them out would be when a foreign country is
- moving in, wouldn't you say?
-
- No weapons were ever found, nor will they be. So
- confident was the PR machine in the general
- inattention to detail commonly exhibited by the
- comatose American people that they didn't even
- find it necessary to plant a few mass weapons in
- order to justify the invasion. It was almost insulting.
-
- So we see that a little deceit goes a long way. All
- it takes is repetition. Lay the groundwork and the
- people will buy anything. After that just ride it out
- until they seem doubtful again. Then onto
- the next deceit.
-
-
- DISSIMULATION
-
-
- A second tool that is commonly used to create mass
- intellectual torpor is dissimulation. Dissimulation
- simply means to pretend not to be something you
- are. Like some insects who can disguise themselves
- as leaves or twigs, pretending not to be insects. Or
- bureaucrats who pretend not to be acting in their own
- interest, but rather in the public interest. To pretend not
- to be what you are.
-
- Whether it's the Bush league in Iraq or Hitler in
- Germany, aggressors do not present themselves as
- marauding invaders initiating hostilities, but instead as
- defenders against external threats.
-
- Freedom-annihilating edicts like the Homeland
- Security Act and the Patriot Act - currently the law of
- the land - do not represent themselves as the negation
- of every principle the Founding Fathers laid down,
- or as shaky pretexts for the Takers to further loot the
- country, but rather as public services, benevolent and
- necessary new rules to ensure our SECURITY against
- various imagined enemies. To pretend to be what you
- are not: dissimulation.
-
- Other obvious examples of dissimulation we see
- today include:
-
- pretending like the world's oil will not be gone in 35 years
- pretending like more and more government will not
- further stifle an already struggling economy
- pretending like programs favoring "minorities" are not
- just another form of racism
- pretending like drug laws are necessary for
- national security
- pretending like passing more and more laws every
- year is not geared ultimately for the advancement
- of the law enforcement, security, and prison industries
- pretending there is a bioterrorist threat in the US today
- pretending there is a terrorist threat in the US today
- pretending the Bush regime has not benefited from
- every program that came out of 9/11
-
-
- To pretend to be what you are not: dissimulation.
-
-
- DISTRACTION
-
-
- A third tool necessary to media in order to keep the
- public from thinking too much is distraction. Bread
- and circuses worked for Caesar in old Rome. The
- people need to be kept quiet while the small group
- in power carries out its agenda, which always involves
- fortifying its own position.
-
- All actions of the present Reich since 9/11 may be
- explained by plugging in one of four beneficiaries:
-
-
-
- Oil
- Pharmaceuticals
- War gear
- Security systems
-
-
-
- Every act, every political event, every public statement
- of the present administration has promoted one or more
- of these huge sectors. More oil, more drugs, more
- weapons, more security.
-
- But the people mustn't be allowed to notice things
- like that. So they must be smokescreened by other
- stuff , blatant obvious stuff which is really easy to
- understand and which they think has a greater
- bearing on their day to day life. A classic axiom
- of propaganda is that people shouldn't be allowed
- to think too much about what the government is
- doing in their name. After all, there's more to life
- than politics, right? So while the power group has
- its cozy little war going on, the people need to have
- their attention diverted.
-
- All the strong men of history would have given
- their eyeteeth to have at their disposal the number
- and types of distractions available to today's regimes:
-
- - TV sports, its orchestrated frenzy and spectacle
-
- - Super Sunday
-
- - an endless succession of unspeakably boring,
- inane movies, short on plot, long on CGI
-
- - the wanton sexless flash of MTV with its uninspired
- lack of talent, a study in split second phony images
-
- - colossally dull TV programs which serve the
- secondary purpose of instilling proper robot
- attitudes into people who have little other instruction
- in life values
-
- - the artistic Mojave of modern music, with its
- soulless cyber-droning, a constant quest for the
- nadir of reptilian brain stimulation, devoid of
- lyrical competence, instrumental proficiency,
- or passion
-
- - the ever-retreating promise of financial success,
- switched now to the trappings and toys that suggest
- success, available to anyone with a credit card
-
- - organized superstitions of all varieties, with their
- requisite pseudo-spiritual trappings
-
- - the constant dramatization of crimes and
- "issues" throughout the world whose collective
- goal is the humble and grateful acknowledgement
- of "how good we've really got it"
-
- - dwelling for months on the minutiae of
- unsupported allegations of impropriety,
- preferably sexual, of a celebrity personality
-
- With these noisy, banal distractions the forces
- promoting the general decline in intelligence
- and awareness jubilantly engulf us on all
- sides. Media science holds the advantage: as
- people get dumber and dumber year by year it
- gets easier and easier to keep them dumb. The only
- challenge is that their threshold keeps getting
- lower. So in order to keep their attention, messages
- have to become more obvious and blatant,
- taking nothing for granted.
http://www.rense.com/general78/believe.htm
No comments:
Post a Comment